You've probably heard success stories like Amanda Hocking's books or the Fifty Shades of Grey phenomenon. Shelf space is money to big book stores, so they have to be confident your book will sell before they will stock it. The bigger you grow your platform, the more likely they are to respond positively to a pitch.
Until then, there's consignment. A lot of independent bookstores will be willing to take books on consignment (this means that they will keep a few copies on shelves for a certain period of time in the local author section, but you don't get paid unless they sell the books. You are also completely responsible for collecting payment and picking up remaining books. The profits are usually split 60/40 in favor of the author, but read through the consignment contract carefully and make sure they give you a copy). Today I brought five copies to a local bookstore with a super cool name (Pegasus books) and gave them my little pitch, and they agreed to take three copies, and it they sell, the store might request more copies.
I spent the rest of my time pawing through the fantasy/sci-fi used book section waiting for my books to be shelved, but they were pretty busy and it didn't seem like that was happening anytime soon.
Anyways... I'm off to try and get The Essence of Aptitude on more shelves. Hope this helps!
-Esha
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